The World by Us line was released in 2021 to focus on social justice and change through the eyes of young girls. The main characters are Evette, Maritza, and Makena who are close friends and advocates for change. These character dolls are intended to represent girls at age thirteen, unlike the ages of the original American Girl characters who represent child characters approximately ten - eleven years old. World by Us dolls struggle and learn about issues surrounding modern life and young teens.
World by Us Doll, Evette Peters and her book, "The River and Me" by Sharon Dennis Wyeth
- Evette loves vintage clothes, upcycling, and protecting nature, including the Anacostia River near her home. When she discovers racism in her own biracial family, she works hard to heal her world—family, friends, river, and all.
- The Evette doll has the Josefina face mold, medium skin, caramel hair, freckles and gray eyes.
- An expert that helped with Evette's story is Katrina Lashley. She is a program coordinator at Smithsonian’s Anacostia Community Museum and a leader in the Women’s Environmental Leadership Initiative.
World by Us Doll, Maritza Ochoa and her book, "Lead with Your Heart" by Angela Cervantes
- Maritza is a caring, take-action kind of girl who loves celebrating her Latina heritage—from the delicious food to her community’s music-filled festivals. A leader on and off the soccer field, she finds her passion in advocating for others, especially helping to keep immigrant families together.
- The Maritza doll has the Joss mold, medium skin, brown hair with auburn highlights, and brown eyes.
- An expert that assisted with Maritza's story is M. Lucero Ortiz. She is part of Kids In Need of Defense, a U.S.-based nongovernmental organization devoted to the protection of unaccompanied and separated children. She also works as a human rights lawyer.
World by Us Doll, Makena Williams and her book, "See Me, Hear Me, Know Me" by Denise Lewis Patrick
- Makena loves art and her close-knit family, with ties tracing back to Kenya, but her real passion is fashion, which she uses to express her views. After experiencing a racist incident in her own front yard, Makena uses her style to speak up about injustice.
- The Makena doll has a new face mold, the Makena mold, dark skin, black hair, and brown eyes.
- An expert that advised on Makena's story is Dr. Deborah Rivas-Drake. She is a professor of psychology and education at the University of Michigan, who studies how teens navigate issues of race, ethnicity, racism, and xenophobia.
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